How Scots ads could soon be cutting smoking. in Serbia
IT sparked something of a revolution when first aired in Scotland five years ago, even spawning a top 10 record. The anti-smoking advert featuring Stinx, a mock girl band, proved a surprise underground hit, with young fans desperately downloading it from a government website. Now aficionados from an unlikely quarter в Serbia в have joined their ranks. So impressed were health officials when they saw it, they gave it a standing ovation. Now the Serbian government is to ask Scots health chiefs for permission to air it. Crafted in the style of a Spice Girls promo, the advert features three glamorous pop princesses crooning in the style of Britney Spears. But boys do not find them attractive because they are nicotine-stained and surrounded by tendrils of smoke. It became so popular when it was aired that its backers at The Health Education Board for Scotland (Hebs), now NHS Health Scotland, released its catchy song в Why do You Keep on Running Boy? в on CD. Not only did it hit number eight in the Scottish pop charts, the ad was credited with contributing to a decline in smoking among young people across the country. This is all good news for the Serbian authorities, who are in the midst of rebuilding the country\’s health infrastructure.
This includes tackling the huge problem of smoking among young people. The advert was seen in Serbia after officials extended an invitation to Martin Raymond and Ali O\’Neale, Scots experts in health promotion, who were at the heart of the Stinx campaign. Ms O\’Neale, who now runs Cloudline, a PR and marketing agency, with Mr Raymond, said: The ads were translated through headphones to health workers and government ministers and they gave it a standing ovation. Prior to seeing the ads, Professor Snezana Simic, the assistant health minister, was sitting very still but after she saw it she came running over to us and said she must get her hands on the ad. Serbia has one of the worst smoking rates in Europe. Every second man and every third woman smokes and 97% of children are exposed to second-hand smoke. Serbia also wants to obtain another advert aired in Scotland showing the effects of passive smoking. It shows various non-smokers breathing in snaking smoke. No-one speaks, so it\’s very translatable, said Ms O\’Neale. As to why the ads proved such a hit with Serbians, Mr Raymond said: We noticed in Scotland that if you take an authoritarian approach to people they will reject your messages. I think a more extreme version of that culture exists in Serbia.
Brian Potter, a Scots doctor in Serbia working on the EU-funded project to improve its health strategy, said: Everyone was very taken by the ads. They were so different. innovative and exciting. Pam Hyder, head of communications for NHS Health Scotland, added: The fact our messages can be embraced by an international audience is testament to Scotland\’s forward-thinking tobacco control policy. You\’re walking home from school on a windy November day when whoosh! a breezy blast smacks you in the face. As your teeth start to chatter and you pull your jacket closed, you notice your eyes are tearing up. Your eyes are tearing, but you\’re not sad. What\’s going on? Your eyes are \”watering. \” When your eyes water, they\’re making tears, just like when you cry. The tears from watering help protect your eyes. How? By keeping them moist and washing out dust and other foreign stuff that gets in there. The tears from watering eyes might only fill your eyes or they might trickle down your face. Whether you\’re crying or your eyes are just tearing, the liquid in your eyes is created the same way. All tears come out of tear glands, or lacrimal (say: LAH-krum-ul) glands, found way up under your upper eyelids. Tears wash down from the glands and over your eyes.
Some of the tears drain out of your eyes through tear ducts, or lacrimal ducts. These ducts are tiny tubes that run between your eyes and your nose. Each tear duct is like a tiny bathtub drain. When the tears fill up your eyes, they drain out through the tear ducts. You have two tear ducts one near the inside corner of each eye. You can see these holes if you gently pull down your lower eyelid a bit. If tears are flowing quickly, like when you\’re crying pretty hard, the ducts can\’t drain them all, so tears run down your face. And have you ever noticed that your nose sometimes runs when you cry? That\’s because some of the tears making their exit through the ducts end up coming out of your nose. Why Do Eyes Water? water for lots of different reasons besides crying. Anything that irritates the eye can bring on tears because the eye will try to wash it out. So when something gets stuck in there like dirt or an eyelash here come the tears! You can\’t always see the stuff that gets in your eyes. Have you ever walked into a smoky room? If so, you may have noticed your eyes tearing up as protection against the smoke. Even though the particles that make up smoke are too small to see, they can still bug your eyes.
Eyes might also water if you\’re around an onion that\’s being peeled or chopped. The fumes onions give off actually contain tiny chemicals that can get in your eyes and make them hurt. Things that can dry out your eyes, like cold air or wind, will make eyes water, too. To protect the eyes from getting too dry, the tear glands crank out the tears. Imagine skiing down a hill with dry eyes as all that wind rushed at you. That would really hurt! People\’s eyes also tear when they have allergies; infections like a cold; or, known as conjunctivitis (say: con-JUNK-tih-vie-tis). All of these irritations can inflame the eyes and make them water. You might not think twice about your watering eyes, but some people do have trouble making tears because their tear glands don\’t produce enough tears. Certain medical conditions or medicines can cause dry eyes. Another problem is not being able to drain the tears, so the eyes can get too full of liquid. This may happen because someone has a blocked tear duct. Babies can be born with blocked lacrimal ducts. They usually open on their own, but some babies need a small operation to clear the ducts. So now you know what your eyes are up to when they get all wet. It\’s such a beautiful story, it brought tears to our eyes!