Whether on an application form or at interview, the question \”why do you want to work here? \” is one that you will undoubtedly encounter in any job hunt. Every employer needs to know that you really want to work for them; a new recruit who is enthusiastic about their company will work harder, be more productive and ultimately stay longer. While it seems like a fairly innocuous question, \”why do you want to work here? \” can be difficult to answer really well; it\’s easy for a reply to be too short or generic. As with many aspects of the job hunt, the key to success lies in thorough research. While the company\’s homepage is a great place to start, you\’ll need to go beyond basic facts and figures to really impress. Look for news articles about the company в what recent successes and challenges have they faced? Has there been anything in the press about the industries they work in? Search to see if the company has a
channel; if so watch some of their recent videos and see what information you can glean. Sites like and provide great insights into a company\’s culture. Avoid simply regurgitating everything you have read. Your potential employer will want to know that you have taken the time to research their organisation, digested and understood your findings. For example, if a company describes its culture as progressive, don\’t say: \”I like the progressive culture of the company. \” Instead, say: \”At company X, you aren\’t afraid to try new ways of doing things and always strive to stay ahead of your competitors.
That\’s something I really admire. \” There are five main topics that you can talk about when answering the question \”why do you want to work here? \”: What the organisation actually does в the product/service it provides and what interests you about it. The organisation\’s culture в what it\’s really like to work there. The organisation\’s recent successes and the challenges they face. The philosophy and mission behind the organisation. The training and development they offer. Rather than spreading your efforts too thinly and reeling off every possible reason you can think of for wanting to work there, focus on two or three of these topics and go into more detail. There are several things that you definitely shouldn\’t talk about when answering the \”why here\” question. Anything to do with how fantastic the salary, commission or holiday entitlement is в in the majority of cases в are off the menu; it paints the picture of someone who is more interested in the perks than the organisation. If on researching a company you are struggling to find anything that piques your interest, it could be time to look elsewhere. Remember that finding a job is a two-way process; as well as the company needing to find out if you are right for them, you must also assess if they are right for you.
Once you have some solid answers for why you want to work at a company, it\’s time to take your answer to the next level by adding your reasoning. Giving reasons adds credibility to your answer and is an excellent chance to show off, albeit it in a subtle way, about what a fantastic candidate you are. Remember that your application and interview are personal sales pitches в you must weave into every answer why the potential employer should choose you. Continuing with the example above, rather than simply saying you admire a company because it strives to find new ways of doing things, you should also talk about how your skills or preferences match this philosophy. For example, you might say: \”Through interning at company X and fundraising for charity Y, I developed the ability to think of innovative and cost-effective solutions to problems. I know that your company values the ability to find new ways of doing things, so this is one of the reasons I think I would be a great fit for you. \” It\’s this reflection on what you\’ve researched, and your ability to match up the company\’s needs and ideals to your own skills and preferences, that will truly impress. Jenna Allcock is a marketing and communications executive for GradTouch.
You can follow them on Facebook here. This content is brought to you by. To get more content and advice like this direct to your inbox,. Most of us go to work each Monday morning, at least in part, so we ll be paid by the end of the month. But as both you and your potential employer have probably discovered, people who are motivated solely by the money are rarely the most enthusiastic, productive, or successful members of the team. The jobs you excel at will be ones that really get you buzzing that you find you enjoy in some way and have some intrinsic motivation for. Your interviewer wants to know if this job will be one of those jobs for you. At this stage in the interview game, you should have a solid idea of what you want out of your next career move, what sort of jobs and tasks energize you, and, hopefully, why this particular opening fits those requirements. Now all you have to do is explain what drives you to the interviewer, being sure to highlight why this job matches your motivations. So if you ve prepared properly, connecting those dots should be relatively straightforward, as long as you avoid these common pitfalls: Excessive flattery. You may be interviewing for your dream job, but coming across as a complete fanboy (or -girl) is only going to make you sound desperate.
No job is perfect and no one likes a fawner. Make sure the interviewer knows you think the role is a great fit for your motivations, but don t overdo it. Trivial motivations (at least in the eyes of the employer). You may be looking for a shorter commute, but this isn t the time to mention it. Employers want you to be intrinsically motivated by the work itself, so avoid discussing other outside factors like slight pay increases, convenient hours, or plain boredom at your old job. Emphasize a rational progression from job to job a coherent career story that this latest company fits into. The appearance of random chance. Your resume might represent a whole lot of trial and error or be full of jobs you took simply because they were available at the time and seemed okay, but companies don t like to think of themselves as the latest random employer you stumbled upon. They want you to want to work for them for carefully thought-out reasons, so make sure that when you re talking about your career motivations you emphasize a rational progression from job to job a coherent career story that this latest company fits into. Put that all together, and what does a good answer look like? A thoughtful answer that lays out how your personal motivations and the specific characteristics of the job line up. Here s an example: